Popular culture is defined as commonly known information that briefly holds the public interest. Enculturation is a process where individuals learn a specific culture by instruction, experience and observation (wordnet princeton, 2010). It should be noted, however, that the status of the term is the subject of ongoing challenges – as in Swingewood’s (1977) identification of it as a myth. It was an impulsive expression of the community that was individually formed virtually without the advantage of a high culture, to meet the needs of the community. Companies often exploit pop culture to promote their brands. Mass media can be described as the He explained that this is due to the fact that these two Mass culture As once stated by Krzysztof Teodor Toeplitz, the term mass culture is one of the most discussed issues of contemporary times. Popular culture has considerable potential to create societal interest in specific phenomena and to influence social norms. Popular culture refers to perspectives that permeate the mainstream of contemporary culture, and is heavily influenced by mass media, movies, TV, music, and games. It is typically discussed in various mass media, including TV and the Internet, and becomes a topic of everyday conversation. The popular culture developed from underneath. High, Mass, Popular & Folk Culture High Culture Mass (Popular) Culture Popular Culture Types of Culture This term is used to refer to cultural and artistic products seen to have very high status. For example, high culture includes expensive restaurants that serve caviar and play classical music. Popular culture is mainly defined as the widespread cultural elements in any given society. Mass culture typically refers to that culture which emerges from the centralized production processes of the mass media. * * * * * * * * * * Mass Media and Popular Culture Paper SOC/105 * * * * In today’s society mass media has a huge impact on enculturation. in philosophy and sociology, a concept that refers, in general, to bourgeois culture since the mid-20th century. In this culture, the mass society stems the popular culture hence impairing the reliability of art (Strinati, 2004). Mass culture tends to reproduce the liberal values of individualism and to foster a view of the citizen as consumer. The elements of popular culture have mass accessibility and appeal. A critical ongoing debate within the field of cultural studies exists primarily on the mass and popular culture. It is associated with the tastes of the educated and wealthy, and is often compared The distinction between these two terms tells the history and development of how popular/mass culture has been viewed and analysed in the social- and human sciences - and how critical the analysists were of the described. Mass culture refers to how culture gets produced, whereas popular culture refers to how culture gets consumed. Mass culture is culture which is mass produced, distributed, and marketed. Mass culture was boosted by modern communications and electronic media. Key words: mass culture, high culture, popular culture. "Mass Culture" is a set of cultural values and ideas that arise from common exposure of a population to the same cultural activities, communications media, music and art, etc. , including TV and the Internet, and marketed ( wordnet princeton, 2010 ) the field of cultural exists... Term mass culture, popular culture is defined as the widespread cultural elements in given. 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